LESSON 4

LESSON TRANSCRIPT 4 : SERVICES OF RETAILERS

The objectives of the lesson
1. The pupil acquires the knowledge of retail trade.
2. The pupil analyses various services of retailer to manufacturers an wholesalers
3. The pupil analyses various services of retailer to consumers
4. The pupil evaluate and make influence on the various services of wholesale trade and retail trade

PHASES

Anticipatory set/ Introduction

1. The teacher presents the lesson in small steps
2. The teacher guides the students to learn the lesson with Divergent questions
3. The teacher explains the questions through guided Practice
4. The students learn the lessons through thought provoking Questions without the help of the teacher

Input/procedure

Teacher presents the lesson
• Providing an out let for goods:
Retailers provide a ready market or outlet for goods produced by the manufactures
• Popularize new product
New product are popularized by arranging for window display, exhibition etc. Thus the manufacturer is relieved of the marketing worries and enables him to concentrate on production
• Providing information
The retailer being in close touch with the ultimate consumers is in a position to give reliable market information to the manufacturer.  This enables him to adjust his production activity.
• Enable large scale operation
Manufacturing and wholesalers are able to carry on these activities on large scale.  This is because of distribution of goods.

SERVICES TO CUSTOMERS
• Ready stock
The retailer keeps ready stock of product needed by the consumers.  In his absence consumers have to take the trouble of storing their requirement
• New product information
The retailer brings new product and new varieties to the consumers by proper display and also canvassing through his sale assistance
• Freedom to buy in small quantities
The retailer provide their customers the facility of buying goods in small quantities according to their requirement and ability
• Provide choice
The retailer keeps stock of various varieties of a product produced by different product

Modeling

Check for Understanding

1. Retailers popularize the product by arranging-------------?
(Window display, reducing quality)
2. Capital required for retail trade is -----------?
(Huge capital, less capital)
3. Retailer deals goods in----------------?
(Large quantity, small quantity)

Guided practice

Answers

 Independent Practice and Closure of the Lesson.

Answer the following questions by you. If you want to check whether it is correct or wrong, you can go to another file and see whether your answers are correct

1. What are the services of retailer to customers?
2. What are the services of retailer to the manufacturers and wholesalers?

Answers