LESSON 6

LESSON 6
TYPES OF FIXED SHOP RETAILERS
The objectives of the lesson

1. The pupil understood the concept of retail trade
2. The pupil differentiates the itinerant traders and fixed shop retailers
3. The pupil synthesis the knowledge that fixed shop retail trade and itinerant trade varies from its functions and dealings
4. The pupil synthesis the functions of fixed shop retailers

PHASES

Anticipatory set / Introduction
The students understood the concept of itinerant retailers with the help of different examples.  The student will be able to understand various types itinerant of retail trade.  The student compares the fixed shop retailers and itinerant retails with suitable examples.

Input/procedure
Teacher presents the lesson in different steps.
1. Teacher explains the content in series of small steps
2. Teacher checks the understanding of students with the help of multiple choice questions
3. Teacher explains the content once again through   guided practice
4. Teacher makes a closure of lesson through independent practice

There are two types of fixed shop retailers
1. Small scale retailers and
2. Large scale retailers

Small Scale Retailer
The small scale retailers run their business on a small scale and deal in a limited line of goods.  They generally locate their shops in market or residential areas. These retail shops are of the following types
a. General stores
b. Single line stores
c. Specialty shops
d. Street shops
e. Second had goods shop

General stores

These are small scale retail shops selling all general items of goods required by the local customers.  They stock wide variety of goods which are needed in the course of everyday life like groceries, stationery, edible oil, soft drinks etc. they provide credit facilities and other services to regular customers.  Limited choice is one of the limitations of these stores.


Specialty shops
Speciality shops specialize in a single product of a certain line.  Shops dealing in children’s books or kids wear instead of all types of books or garments are examples of specialty shops.  These shops have to be located in central places.

Street shops
 These shops are generally located at street crossing or in the main street.  They are also known as street stalls.  They usually display their goods on a table stand or by fixing a shelf on a wall.  Low priced articles such as pen, story books, magazines, etc are sold in these stalls.

Second had goods shop
These retailers deal in second hand goods such as books, furniture’s, clothes and other household articles.  People who cannot afford to by new articles, generally becomes their customers.  These traders often, stock rare objects of historical value and antique items.

Modeling

Checking for Understanding
1. -------------- Stores in a particular line of product
(General stores, single line stores)

2 .Specialty shops specializes in a --------- of certain line
(Single product, large amount of product)

3.Street shops are also known as--------------
(General stores, Street stalls)

Guided Practice

Answers

Independent Practice
Answer the following questions by yourself. If you want to check whether it is correct or wrong, you can go to another file and see whether your answer are correct

1. What is general store?
2. Write a short note on single line stores?
3. Explain street shops?
4. Write about second hand goods shops?

Answers