Correct answer for the lesson 3
Independent practice And closure of the Lesson
1. Retail trade includes all activities directly related to sale of goods or services to ultimate consumers for consumption.
A retailer buys goods form wholesaler cut them into small pieces or units and sells them to the consumers.
2. Main features of retail trade is:
• He stock wide variety of goods to meet the requirement of the customers.
• He is being directly and intimately to touch with the customers.
• He is the link between wholesaler and customers.
• Goods are purchased and sold on small quantities
• Locate business in conventional areas.
3. Functions
Assembling of goods
Provide market information
Financing
Personal and after sale service
Personal selling
Conventional location
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